Generally, you may visit the Wish Always website without revealing personal information about yourself. When you visit the Wish Always website, we (or a third-party service we authorize) assign an anonymous persistent identifier to facilitate your visit. We or our authorized third-party service providers may also collect anonymous information when you visit the Wish Always website, including the type of device used to browse our website, the operating system, browser type or IP address, and behavioral usage data. This information enables us to improve our website, tailor our advertising for better relevance, and helps us discover any issues people may have in using our website.

During the process of making an online purchase, we ask for your name, email address, phone number, mailing address and your credit card information or other payment information to complete your order. When you make an online purchase, you can choose to register on our website, in which case and we may use this information to further assist your ordering experience by reminding you of products that were left in your shopping bag or requesting feedback on purchased items. You do not have to register on our website to complete a purchase. In addition, you may be able to submit information such as your name and/or e-mail address through various forms, including, contact forms and e-mail list sign-ups, which we will use to contact you.


While we strive to do our part to protect your personal information, due to the nature of the Internet, the privacy and security of every transmission over the Internet cannot be guaranteed.

We use a secure server utilizing the SSL security to encrypt your personal information. When accessing our customer log-in, account management or checkout pages, your browser should indicate that you have entered our secure browsing zone, where all traffic to and from is encrypted. Each web browser offers a different security indicator, although most use the "lock" icon next to the web address—please refer to your browser's help section to learn more.

Please note as well that email is not encrypted and is not considered to be a secure means of transmitting sensitive personal information.